Entrepreneurial Insights from UGG Founder Brian Smith

Register Here – Space is LIMITED

Brian Smith turned a simple idea into one of the most recognizable brands in the world. Could his insights change how you see your business?

Before UGG boots became a global icon, they were the fragile dream of an Australian surfer who landed in California with $500 and a vision.

In this intimate session, Brian will share the story behind UGG: his early struggles, the missteps that nearly ended the brand, the moments of insight that changed its trajectory, and the decisions that carried it to international success.

He’ll go deep into the realities of entrepreneurship: the setbacks, the risks, the resilience, and the lessons learned along the way.

This is a rare chance to hear directly from the founder of UGG in a small, invite-only setting. Brian’s journey offers perspective and practical takeaways for entrepreneurs building brands of any size.

Event Details

📍 Emory Clubhouse at Red, Reno

📅 October 3, 2025

Schedule

• 11:30–12:00 | Lunch
• 12:00–1:00 | Brian Smith Keynote – deeper insights exclusively for EO members and guests
• 1:00–1:45 | Speed Networking – connect with members and prospective members
• 1:45–2:00 | Because of EO & Member Stories – entrepreneurs share how EO changed their lives
• 2:00–2:15 | Book Signing & Photos with Brian Smith

Why Attend

• Learn directly from Brian Smith’s entrepreneurial journey, from setbacks to global success
• Connect with local entrepreneurs and EO members in a curated, growth-focused environment
• Gain perspective and actionable insights to apply in your own business
• Meet Brian personally, with time for signing and photos

About EO Rise

This luncheon is part of EO Rise Reno Tahoe, Entrepreneurs’ Organization’s signature recruitment experience. Rise is where EO members, EO Accelerator participants, and select guests come together to share stories, ideas, and connection. Guests interested in joining EO will have the chance to meet our membership team and learn more about the community.

Register Here